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  <url><loc>https://lizflavell.co.uk/</loc></url>
  <url><loc>https://lizflavell.co.uk/ask/</loc></url>
  <url><loc>https://lizflavell.co.uk/advice/</loc></url>
  <url><loc>https://lizflavell.co.uk/solo/</loc></url>
  <url><loc>https://lizflavell.co.uk/corporate/</loc></url>
  <url><loc>https://lizflavell.co.uk/scorecard/</loc></url>
  <url><loc>https://lizflavell.co.uk/about/</loc></url>
  <url><loc>https://lizflavell.co.uk/contact/</loc></url>
  <url>
    <loc>https://lizflavell.co.uk/ask/why-are-my-billings-inconsistent/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-billings.jpg</video:thumbnail_loc>
      <video:title>Why are your billings inconsistent?</video:title>
      <video:description>Because the behaviour behind them is inconsistent. Track where the hours actually went and the gaps show up in the activity, usually around business development that is quietly being avoided because it is not enjoyed. The fix is not more effort. It is making the core work consistent.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/billings-web.mp4</video:content_loc>
      <video:duration>30</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/100k-vs-500k-biller/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-hundredk.jpg</video:thumbnail_loc>
      <video:title>What separates a £100K biller from a £500K biller?</video:title>
      <video:description>Not talent. The £500K biller is disciplined, focused and commercially sharp. They know where their time goes, learn from what went wrong, and manage themselves through off days instead of waiting to feel ready. The gap between £100K and £500K is behaviour, held consistently.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/hundredk-web.mp4</video:content_loc>
      <video:duration>34</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/is-it-the-market-or-you/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-market.jpg</video:thumbnail_loc>
      <video:title>Is it the market, or is it you?</video:title>
      <video:description>The market is the same for everyone working your patch. When billings dip it is tempting to blame conditions, but the variable is behaviour: the calls made, the standards held, the clients chosen. Reframe the market excuse and the controllables come back into view.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/market-web.mp4</video:content_loc>
      <video:duration>44</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/do-you-need-more-leads/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-more-leads.jpg</video:thumbnail_loc>
      <video:title>Do you actually need more leads?</video:title>
      <video:description>Probably not. More leads will not fix poor qualification, weak fee conversations or avoided pushback. Volume hides those problems and burns the hours that should go to your best clients. Fix client control and standards first, then decide whether you genuinely have a volume problem.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/more-leads-web.mp4</video:content_loc>
      <video:duration>26</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/client-knocked-you-back/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-knock-back.jpg</video:thumbnail_loc>
      <video:title>A client knocked you back. Now what?</video:title>
      <video:description>The knockback itself is not the problem. Every recruiter gets them, every week. What separates consistent billers is the ten seconds after: they recover quicker and make the next call rather than losing the afternoon to it. You do not control the no. You control what happens next.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/knock-back-web.mp4</video:content_loc>
      <video:duration>48</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/is-your-fee-right/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-feetest.jpg</video:thumbnail_loc>
      <video:title>Is your fee right?</video:title>
      <video:description>Run one test: when a client pushes back on your fee, what do you actually do? If the answer is drop it, the fee was never a standard, it was a starting point. Recruiters who bill well hold the fee, and walk when it is not met.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/feetest-web.mp4</video:content_loc>
      <video:duration>26</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/client-holds-you-to-ransom/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-ransom.jpg</video:thumbnail_loc>
      <video:title>What if a client holds you to ransom?</video:title>
      <video:description>Do not drop your fee to keep them. A client who only works with you at a discount was never really your client, and discounting trains them to expect less while telling you your own standards are negotiable. Hold the fee or walk, and win more for it.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/ransom-web.mp4</video:content_loc>
      <video:duration>44</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/what-is-going-solo-like/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-solo.jpg</video:thumbnail_loc>
      <video:title>What is going solo actually like?</video:title>
      <video:description>Freedom first, then reality. Leaving a big organisation feels like doing what you want, when you want. Then it lands that you need a plan, structure and accountability, because nobody checks the standard when you work alone. Going solo works when you rebuild that structure deliberately.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/solo-web.mp4</video:content_loc>
      <video:duration>50</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/where-is-your-time-going/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-time-going.jpg</video:thumbnail_loc>
      <video:title>Where is your time actually going?</video:title>
      <video:description>Mostly not on the work that pays. Track a week honestly and the hours show up in admin, stalled roles and clients treating you like a free service, while the billing work gets the leftovers. You do not need more time. You need your best hours on your best work.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/time-going-web.mp4</video:content_loc>
      <video:duration>20</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/three-decisions-solo-recruiters-avoid/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-decisions.jpg</video:thumbnail_loc>
      <video:title>Which three decisions do solo recruiters avoid?</video:title>
      <video:description>Three: raising your fee properly, letting time wasting clients go, and narrowing your niche. Each one feels risky, so it gets deferred and blamed on the market, when it is usually confidence. Solo businesses rarely stall because of effort. They stall because of delayed decisions.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/decisions-web.mp4</video:content_loc>
      <video:duration>38</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/how-to-scale-a-recruitment-business/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-scale.jpg</video:thumbnail_loc>
      <video:title>How do you scale a recruitment business?</video:title>
      <video:description>Start with whether the business is organised enough to take people on at all. Is the desk set up, are the foundations and platform in place, and is there a real bar to entry? Most scaling pain comes from hiring who is available rather than who is right.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/scale-web.mp4</video:content_loc>
      <video:duration>33</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/biggest-scaling-mistake/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-mistake.jpg</video:thumbnail_loc>
      <video:title>What is the biggest scaling mistake?</video:title>
      <video:description>Hiring before the standards exist. Growth built on an undefined desk multiplies the chaos, because behaviours that were never nailed down do not appear just because headcount arrived. Get the standard right while it is just you, prove it works, then add people to a working system.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/mistake-web.mp4</video:content_loc>
      <video:duration>44</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/sohan-3m-to-10m/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-threem.jpg</video:thumbnail_loc>
      <video:title>How did Sohan go from £3M to £10M in a year?</video:title>
      <video:description>With a roadmap, higher standards and someone honest in the building. Twelve months earlier the business was doing £3M and everyone in the room knew there was a higher gear. A year of coaching later, the same team billed £10M. Sohan tells it himself in the video.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/threem-web.mp4</video:content_loc>
      <video:duration>36</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/ask/what-coaching-sounds-like/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-client2.jpg</video:thumbnail_loc>
      <video:title>What does working with Liz actually sound like?</video:title>
      <video:description>Like a straight conversation, not a pep talk. He is honest about the early doubt, and honest about what changed it: clarity about what is expected and where the business is going. Confidence arrived as a result. This is what the work actually sounds like.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/client2-web.mp4</video:content_loc>
      <video:duration>54</video:duration>
      <video:publication_date>2026-08-04</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/advice/your-fee-is-a-standard/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-ransom.jpg</video:thumbnail_loc>
      <video:title>Your fee is a standard, not a starting point.</video:title>
      <video:description>If a client only works with you when you drop your fee, they were never really your client.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/ransom-web.mp4</video:content_loc>
      <video:duration>38</video:duration>
      <video:publication_date>2026-07-18</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/advice/the-time-leaks/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-timeleaks.jpg</video:thumbnail_loc>
      <video:title>The time leaks are always the same.</video:title>
      <video:description>Most recruiters aren't short on hours. They're short on standards for how those hours get spent.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/timeleaks-web.mp4</video:content_loc>
      <video:duration>31</video:duration>
      <video:publication_date>2026-07-14</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/advice/hiring-multiplies-the-problem/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-mistake.jpg</video:thumbnail_loc>
      <video:title>Hiring to fix a billing problem multiplies it.</video:title>
      <video:description>The biggest scaling mistake I see? Trying to grow the team before you've nailed the standards.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/mistake-web.mp4</video:content_loc>
      <video:duration>42</video:duration>
      <video:publication_date>2026-07-09</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/advice/stop-chasing-new-clients/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-chasing.jpg</video:thumbnail_loc>
      <video:title>Stop chasing new clients.</video:title>
      <video:description>The fastest way to grow your billings usually isn't a new client. It's the ones you already have.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/chasing-web.mp4</video:content_loc>
      <video:duration>52</video:duration>
      <video:publication_date>2026-07-07</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/advice/you-do-not-need-more-time/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-time-going.jpg</video:thumbnail_loc>
      <video:title>You do not need more time.</video:title>
      <video:description>Be honest. If you tracked every hour this week, how much of it actually moved a deal forward?</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/time-going-web.mp4</video:content_loc>
      <video:duration>20</video:duration>
      <video:publication_date>2026-07-02</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/advice/more-leads-wont-fix-it/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-more-leads.jpg</video:thumbnail_loc>
      <video:title>More leads will not fix a rollercoaster month.</video:title>
      <video:description>The gap is never volume. It's client control, positioning, and the standards you hold onto when a conversation gets uncomfortable.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/more-leads-web.mp4</video:content_loc>
      <video:duration>26</video:duration>
      <video:publication_date>2026-07-01</video:publication_date>
    </video:video>
  </url>
  <url>
    <loc>https://lizflavell.co.uk/advice/knockback-not-the-problem/</loc>
    <video:video>
      <video:thumbnail_loc>https://lizflavell.co.uk/media/poster-knock-back.jpg</video:thumbnail_loc>
      <video:title>The knockback is not the problem.</video:title>
      <video:description>Every recruiter gets knocked back. The difference is what happens in the 10 seconds after.</video:description>
      <video:content_loc>https://lizflavell.co.uk/media/knock-back-web.mp4</video:content_loc>
      <video:duration>48</video:duration>
      <video:publication_date>2026-06-30</video:publication_date>
    </video:video>
  </url>
</urlset>
