Is it the market, or is it you?
The market is the same for everyone working your patch. When billings dip it is tempting to blame conditions, but the variable is behaviour: the calls made, the standards held, the clients chosen. Reframe the market excuse and the controllables come back into view.
"So people aren't performing at the moment and a lot of people are saying the market's really bad and I like to reframe it."
So people aren't performing at the moment and a lot of people are saying the market's really bad and I like to reframe it. It's about reframing things and perhaps the reframe on this is the market's gone back to how it used to be. Just sending CVs out is not being a consultant.
That's just sending things out the door and hoping that you're going to get some traction and it's about having really good strategy. It's about being organized and planning where your time is being spent and a lot of people have learned the job in a time where it was very buoyant and we're now back to where the market used to be and to some of us, that's normal. There's a lot of money to be made out there but you've got to be super sharp.
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